Is It Relevant To Me?


Last week, I learned about a new trend in the travel industry. Some web-based booking platforms add a new search function – a search based on your passions. Instead of looking for a specific destination, you would type in football.

As results you’d receive top football venues, packages with Champions’ League games in Barcelona . . . → Read More: Is It Relevant To Me?

Blueprint Of Persuasion


Since Mr. Aristotle (384 – 322 BCE) changed the course of communication forever, we cannot reinvent the wheel of persuasion. We persuade others and move them to action thanks to robust arguments. Arguments based on logic (Logos), credibility (Ethos) and emotion (Pathos).

We cannot reinvent that wheel, but we can repaint it. In this . . . → Read More: Blueprint Of Persuasion