Protected: Push Your Pitch ++ Video 2 ++ Logos

First, you want to understand the DNA of rhetoric. Rhetoric is the scientific art of persuading people and moving them to action. And action means change. Do people love to change?

Hell no! People hate to change.

This is what my post-mortem mentor Aristotle (384–322 BCE) understood more than 2,300 years ago:
If you want people to change, you must give them good reasons.

Arguments.
Benefits.
Meaning.

Change must make sense to them.

For this reason, Aristotle defined the three modes — or pillars — of rhetoric:

• Logos (logic and structure)

• Ethos (credibility and trust)

• Pathos (emotion and connection)

In the next three videos, you’ll explore these pillars one by one — and understand how they work together.

So, let’s start with Logos.

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The workbook will guide you through every module, help you structure your thoughts, and turn insight into action.