Push Your Pitch – How To Sell Your Idea in 7+1 Proven Steps

Explore the Course


Hey there! My name is Florian Mueck, but everyone calls me ‘Flo’. My clients consider me a European expert on rhetoric and charisma.

In 2009, I turned my biggest passion in life into a profession: public speaking. Over the years, so many training participants have told me the coolest thing ever: “Florian, you are the Jim Carrey of public speaking coaches.” I love it! But public speaking is only part of my work. Your benefit is the transformation you experience. Public speaking is the vehicle, but transformation–more self-confidence; more vulnerability, more authenticity, more charisma, more connection–is the destination. In the end, you grow in a way you never imagined.

All programs are available in English, Spanish, and German language – both offline and online!

But before we talk, better read this article.

More about me ++ What my clients say ++ The day she felt the dark side of the Force

For inspiration, subscribe to my YouTube channel

What’s New?

Mercenaries With a Soul

January 2022. Jim Rohn, the motivational speaker, famously said that we are the average of the five people we spend the most time with. If Jim was right, as a trainer, I’m blessed. For more than a decade, I’ve been surrounded by five brilliant minds. By five transformational trainers and coaches who constantly challenge the standard. By five big hearts who constantly strive to become better versions of themselves. People managers across Europe, check out my friends. I’m more than happy to make an introduction.

Push Your Pitch Launches on December 6th

December 2021. Are you a freelancer or a founder or an entrepreneur? Do you have to pitch your ideas on a regular basis? Then, this online course will be your rhetorical powerhouse. Push Your Pitch features three practical learning blocks: The DNA of persuasion (logos, ethos, pathos), 7+1 proven steps to selling your idea, and impact to make sure that you convey your pitch in the most memorable way possible. 16 years of rhetorical expertise went into this program. Because your idea deserves the perfect pitch! Explore the course…

Spectacular Speaking 11 Made Berlin Sizzle

September 2021. For the 11th time, John Zimmer, Peter Zinn, and I followed our friend Olivia Schofield’s call of rhetorical duty. On 16-17 September 2021, our beloved multiple coach format ‘Spectacular Speaking’ returned to Germany’s crazy capital. 10 participants, 4 coaches… And what a blast it was! So much growth, so much inspiration, so much bonding. Spectacular Speaking 12 is already in the planning. Expected dates: 22-23 September 2022. More info at spectacularspeaking.com.

Top Content


Speech Evaluations


Action Days










“Public speaking is a mountain without a peak.”





“There is no growth without suffering.”






Latest Blog

The Quote That Chose Me

A random Wednesday evening in 2021. On my big screen, I look at the zooming smiles of Tobias, the heart collector, of Alex, the unconventional therapist, and of our special guest Eric, an IT evangelist. It's 9:13 PM when Tobias starts to explain the ice breaker of the night.

Read More


“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Rhetorical T-Shirts and More

Get your rhetorical t-shirts and more now.

You can choose from a total of 23 rhetorical slogans.

Go to the shop.


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


In March 2020, I published my fifth book. It is made for digital and is available exclusively as an eBook version. 102 visual tips, 63 public speaking challenges, and tons of personal anecdotes and lessons learned – this book is edutainment as good as it gets.

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In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

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In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

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The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

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The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

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Buy on Google Play.