One of my clients once told me the coolest thing ever: “Florian, you are the ACDC of public speaking coaches.” I loved it! But public speaking is only part of my work. Your benefit is the transformation you experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, you grow in a way you never imagined. And, like ACDC, you are “Thunderstruck”.

More on Florian


Then join this closed Facebook group. In FM Charisma Boosters we share our rhetorical adventures, give feedback and find inspiration. In five words: We keep the spirit alive!



On 29-30 November 2018, the next Charisma Booster 1 will rock the city of Barcelona. Public speaking, charisma, personal growth – become a better version of yourself in just 48 hours. Already on the team: a valuable vet, a frantic Facebook ad pro, two hotel directors from Switzerland, a digital marketeer, and a digital product lead. Any more questions?

Since 2011 I have been a guest professor for persuasive communication at one of Europe’s top business schools – IESE. From now on, in my role as an Official Ambassador, I will also actively support the Executive MBA program at the new Munich campus. A great honor. More information soon.

On October 1, 2018, “Top Speakers – Your Keynote Boutique” officially launched. Special thanks to Carlota, Conor, German, Gromic, Jack, Jeff, John, Lars, Mel, Olivia, Peter, Saby, Sangbreeta, Sebastián, Timo and Tobias – the pioneers! Next time you’re looking for a great keynote speaker for your event, the Keynote Boutique is your new home.


Speech Evaluations


Action Days













Open Events

Join the next open training – Charisma Booster 1 – in Barcelona! Max. eight participants, different backgrounds, amazing inspiration. More info here.

As part of the renowned German top speaker series SPRECHERHAUS® I will give my keynote speech “Der Ball muss rein! Die wissenschaftliche Kunst der Rhetorik”. Here you can book your tickets.

As part of the renowned German top speaker series SPRECHERHAUS® I will give my keynote speech “Der Ball muss rein! Die wissenschaftliche Kunst der Rhetorik”. Here you can book your tickets.








Latest Blog

Where Is Your Theme?

One of Aristotle's seven golden rules for stellar stories is to have a theme. Does Lord of the Rings have a theme? Yes, the ring. Does Star Wars have a theme? Yes, the fight of forces. Do your PowerPoint presentations have a theme? In my first nine years and three months as a public speaking coach I have received, analyzed and modified, approximately, 12,000 PowerPoint slides. I have seen it all: bullet-point chaos, pixelated stock photos and designs that make Steve Jobs throw up - post mortem. But - in this article I want to address a different issue. Whether it is free speech or a presentation with slides, you can always benefit from Aristotle's wisdom by using a theme. For me, the three main benefits of a theme are: One theme throughout the talk helps your audience to follow it more easily. A theme can host a series of entertaining stories and examples. In the end, a theme makes

Read More

One Of The Secrets To An Exciting Life

Yesterday, I walked to the bus. From our house on the half top of the mountain to the bottom of our village. 1.3 miles. On my way, I passed the ever barking dogs; I greeted random Catalans who hardly ever greet back; I carefully controlled my steps on that slippery wooden bridge over that creek. Only five minutes away from the bus-stop... I cannot miss that fresh beer. Finally, I sit on the bus. 5.25€ to Barcelona. The unknown bus driver knows me. Small talk, a smile and a See you later. I can feel his shining eyes shining through his Ray-Ban classics. You see, I live 20 miles outside of Barcelona, and yet I do not own a car. I do not want to own a car anymore. I love to walk down to the center of our village and take public transport. Yesterday, I took the bus to town to take out my fiscal advisor Santi to the

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What If There Were A Blind Test For …

Yesterday, I came back from a training week in Düsseldorf, Germany's fashion capitol. I led two rounds of trainings at the picturesque horse farm Gut Moschenhof in Düsseldorf's green surroundings. The venue: Reinhardt's Restaurant, an oasis for gourmets. During one of four memorable lunch breaks we started to talk about blind tests and its irrational results. Tom and Jerry, Hillary and Donald, Düsseldorf and Cologne, ... Yep, those two cities will never be friends. Separated by 30 miles only, Düsseldorf and Cologne are competitors in many aspects of life, especially in football, carnival, and beer. I was just enjoying my second course - poulard breast stuffed with spinach on top of wild mushroom risotto - when our table talk switched to blind tests, blind tests with beer. Apparently, in blind tests, people cannot really distinguish between blond KÖLSCH from Cologne and dark ALT from Düsseldorf. Representatives of both cities would prefer to die before accepting those obviously "fake news".     But - are

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Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.