One of my clients once told me the coolest thing ever: “Florian, you are the ACDC of public speaking coaches.” I loved it! But public speaking is only part of my work. Your benefit is the transformation you experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, you grow in a way you never imagined. And, like ACDC, you are “Thunderstruck”.

More on Florian


Then join this closed Facebook group. In FM Charisma Boosters we share our rhetorical adventures, give feedback and find inspiration. In five words: We keep the spirit alive!



On 29-30 November 2018, the next Charisma Booster 1 will rock the city of Barcelona. Public speaking, charisma, personal growth – become a better version of yourself in just 48 hours. 

Since 2011 I have been a guest professor for persuasive communication at one of Europe’s top business schools – IESE. From now on, in my role as an Official Ambassador, I will also actively support the Executive MBA program at the new Munich campus. A great honor. More information soon.

On October 1, 2018, “Top Speakers – Your Keynote Boutique” officially launched. Special thanks to Carlota, Conor, German, Gromic, Jack, Jeff, John, Lars, Mel, Olivia, Peter, Saby, Sangbreeta, Sebastián, Timo and Tobias – the pioneers! Next time you’re looking for a great keynote speaker for your event, the Keynote Boutique is your new home.


Speech Evaluations


Action Days










“Public speaking is a mountain without a peak.”




Open Events

Join the next open training – Charisma Booster 1 – in Barcelona! Max. eight participants, different backgrounds, amazing inspiration. More info here.

As part of the renowned German top speaker series SPRECHERHAUS® I will give my keynote speech “Der Ball muss rein! Die wissenschaftliche Kunst der Rhetorik”. Here you can book your tickets.

As part of the renowned German top speaker series SPRECHERHAUS® I will give my keynote speech “Der Ball muss rein! Die wissenschaftliche Kunst der Rhetorik”. Here you can book your tickets.


“Your audience doesn’t care about your fear of public speaking.”






“Negative feedback is poison.”


Latest Blog

But He Is A Natural

But Florian, some people just have it. Like this guy I know. He gets up, talks to the crowd, feels comfortable. This guy just has it; he is a natural! Do you have any idea how many times I have heard this one or similar statements? I hear it all the time. And I cannot hear it anymore. Why do people think in output so much, instead of input? What you see is what you get, but something got in first to see what you see now. Yes, an extroverted person who sucks in the energy from others has an advantage in public speaking. So does someone who was never beaten by his or her dad with an iron rod during childhood. Positive extroverts can engage their audience more easily, while negative introverts can easily turn them off. Point taken. But - all this is only the starting point. Public speaking is therapy. Anyone can turn into a massive, mysterious,

Read More

Just Another Speakers Bureau?

One of my favorite acronyms is "COK". But hold your breath! COK is not a poorly spelled version of what you might think it means. COK means curse of knowledge. The curse of knowledge is a trap many speakers fall into far too often. We love to speak to people based on our knowledge base. What we forget is that everyone has a different knowledge base. The bigger your audience the bigger the... problem. Do you know what a speakers bureau is? Well, I know. Because I'm a professional speaker. But... The other day in Berlin I was meeting an old friend at SOHO House, the social club for creatives. Ingo is in his end forties, takes boxing lessons and is the owner of an internationally renowned model agency. I told Ingo about my new project. "So the name is, 'Top Speakers, Your Keynote Boutique'. It is a compact and exclusive speakers bureau." "What is a speakers bureau?", Ingo replied

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They Cannot Even Define It

Abstraction, abstraction, Picasso in words - I am so tired of abstract expressions! The other day I did an experiment in one of my trainings. After yet another speech full of abstraction I asked one of the participants: Thomas, can you define the word ‘respect’? Thomas smiled awkwardly. No response. I moved on. Laura, can you define the word ‘respect’? Laura smiled awkwardly. No response. I moved on. Ivan, can you define the word ‘respect’? Ivan smiled awkwardly. No response. Analyze your language. How many times do you say words like ‘respect’ assuming that everyone understands what you mean. Reality is, they cannot even define it! Respect, value, quality, growth, agility, or, abstraction itself … – words like these hide behind thousands of walls of meaning. Abstract words mean something different to every single person. Your meaning is not their meaning. Have you ever spoken to a scientific audience? When you speak to scientists, the first thing you must do

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“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.