Protected: Push Your Pitch ++ Video 3 ++ Ethos

The second pillar of rhetoric: Ethos.

Ethos originally means character or moral habits.
The word ethics derives from ethos.

Translated into the 21st century, ethos asks:

Are you, as a speaker, trustworthy?
Can I believe you?
Do you have credibility?

According to Aristotle, ethos is the most important of the three pillars of persuasion.

And that makes sense, doesn’t it?

You can have all the logic (logos) in place.
You can connect with my emotions (pathos) as much as you want.
But if I don’t believe you?

Nothing moves.

So let’s see how you can build your personal brand (ethos) as a persuasive speaker.

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