The third pillar of rhetoric: Pathos.

Pathos originally means pain or passion.

Pathology? The word of pain.

Empathy? Feeling into someone else.

And path? Definitely not a joyride centuries ago.

Translated into the 21st century, pathos asks:

Do you, the speaker, connect with me and my feelings?
Can you move me emotionally?

Once, I attended an event in Helsinki. A brain researcher shared one simple truth in her speech:

“There is no decision in life without emotional engagement.”

So let’s see how you can connect more (pathos) with your audience as a persuasive speaker.


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