Protected: Push Your Pitch ++ Video 6 ++ Step Two: Objective

For any speech, there are four big directions a speaker can take:

• to inform (or teach) the audience

• to entertain the audience

• to persuade the audience to take action

• to inspire the audience to change their attitude

In this chapter, you’ll define two different things:

• your goal — the big one, the outcome you ultimately want to achieve

• your objective — the small one, the first step you want your audience to take

That objective is your call to action (CTA):
simple, specific, and symbolic — the beginning of change.

Because in rhetoric, there is only one true KPI: action.

Let’s define yours.

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The workbook will guide you through every module, help you structure your thoughts, and turn insight into action.