How many times in your life have you attended a meeting where someone presents something — and after ten minutes you think: “What is this all about?”

That’s a message problem.

For me, the message is the essence of everything you say.
It’s all your content pressed through a funnel.

What comes out at the bottom —
in six words or fewer
that is your message.

If you can’t express your message that briefly,
your audience can’t remember it.

So in this step, we’ll build a clear, sharp, unforgettable message for your pitch —
one that survives slides, stress, and short attention spans.


👇 Download the Workbook.

The workbook will guide you through every module, help you structure your thoughts, and turn insight into action.