How many times in your life have you attended a meeting where someone presents something — and after ten minutes you think: “What is this all about?”
That’s a message problem.
For me, the message is the essence of everything you say.
It’s all your content pressed through a funnel.
What comes out at the bottom —
in six words or fewer —
that is your message.
If you can’t express your message that briefly,
your audience can’t remember it.
So in this step, we’ll build a clear, sharp, unforgettable message for your pitch —
one that survives slides, stress, and short attention spans.
The workbook will guide you through every module, help you structure your thoughts, and turn insight into action.
Course Outline
Video 5 – Step One: Battlefield of Persuasion
Video 7 – Step Three: Message
Video 8 – Step Four: Relevance
Video 9 – Step Five: Structure
