How many times in your life have you attended a meeting where someone presents something —
and after ten minutes you think: “What the hell am I doing here?”
That’s a relevance problem.
On the forehead of every audience member, two invisible tattoos blink nonstop:
What’s in it for me?
Why should I care?
If your content is not relevant — and therefore not important — your audience will not lend you their ears.
As simple as that.
In this step, we will make sure they do listen.
That they buy into your message.
Because they care.
Because they get something out of your pitch.
The workbook will guide you through every module, help you structure your thoughts, and turn insight into action.
Course Outline
Video 5 – Step One: Battlefield of Persuasion
Video 8 – Step Four: Relevance
Video 9 – Step Five: Structure
