Following a Process of 7+1 Proven Steps

Push Your Pitch Is the Rhetorical Powerhouse For Freelancers, Founders, and Entrepreneurs

  • The combination of process, practice, and proven track record makes this program a unique experience

  • You do not only learn how to build a rock-solid pitch; you build it yourself in the process

  • You and your idea will stick out of the gray mass of boring, unpersuasive pitches

Preparing A Pitch Can Be Painful

Are you a freelancer or founder or entrepreneur? If the answer is yes, you will know about the painful process of preparing the perfect pitch for your idea.

Does any of the following rhetorical stumbling blocks sound familiar to you?

  • You don’t know where to start.

  • You struggle with structuring your pitch.

  • You have no idea how to boil down all the information you want to transmit.

  • You care more about your slides and less about the speech itself.

  • You are not too familiar with the persuasive mechanics behind the scientific art of rhetoric.

  • You thought about hiring a professional speech coach, but the investment didn’t match your budget.

As a result, you spend a lot of time and effort and resources, while the rate of successful pitching stays lower than expected.

But… there is a solution!

Push Your Pitch: From Pain to Pleasure


The core of this program is an 7+1-step process that carefully leads you from a blank sheet of paper to a rock-solid pitch. This process will ease your pitch headache. You can now focus on the relevant stuff.


But it’s not just a process. It’s a proven process. More than 12,000 speech evaluations and countless individual speech and pitch coach sessions have forged this process over more than a decade. The process works, your pitch will rock.


Your third main benefit is that, once you have internalized the pitch production process, you can follow the same steps in any future pitch or presentation. This program will empower you to become a better speaker, a stellar speaker. And speaking is power.

What Other “Pitchers” Say

Carlota Pi

Spanish Entrepreneur

Chris Erthel

German Entrepreneur, Facebook Guru, Speaker

Anna Caterina von Estorff

Spanish-German Fitness and Health Coach

Valentine Muradzikwa

South African Business Executive Coach

Boris Hristov

Bulgarian Entrepreneur

How the Program Works

This program has three main blocks.

In the foundation, you will dive deep into the DNA of persuasion – logos, ethos, pathos. The 7+1 proven steps to sell your idea build the main part of this program, the pillars. And in the roof, you will learn about techniques to deliver your pitch with a lasting impact.

In total, 4h 22m 30s of edited and entertaining material.

Plus, a workbook will make you complete 27 challenging tasks throughout the program.

Please watch the video below to get a holistic view of Push Your Pitch.


If you don’t know the battlefield of persuasion, how can you win the battle? First, we deeply analyze the three main pitch dimensions and their mutual relationships.


The big goal is obvious: big sales, big buck, big funding. But what about the first step towards the big goal? What about your objective?


What is the essence of your project, your pitch? We invest a good amount of time in mastering your message. Great rhetoric in a few words – Instagrammable!


Once you have a memorable message, we make sure that your clients, your customers, your investors care for it. We launch a firework of relevance.


The Big Bang of rhetoric. Everything starts with structure, everything ends with structure. For your pitch, we explore two optional structures.


The result of step 5 is the speech structure building – a Greek temple with a foundation, 3 pillars, and the roof. Now we fill the structure with persuasive content.


The extra step of this program! I help you with several tips on speech writing that will ensure that your pitch speaks to the ears of your audience.


The final step. We create a stellar slide deck that complements your persuasive pitch with slides that add Power to your Point!

All This Sounds Nice… But

“Our doubts are traitors, And makes us lose the good we oft might win, By fearing to attempt.” — William Shakespeare

Didn’t Shakespeare just love to share inhumane wisdom? But – let’s be human for a second.

Who has no doubts in life? And yes, buying an online course like this one means a risk. $390 – That’s a lot of good wine. Gnawing doubts can crawl into your mind…

Will I find the time to complete the course?

With or without this course, I hate public speaking.

I don’t need this! I’m good already.

Points taken. So here’s the deal. To make your decision much easier, here are three reasons why you should never sign up for this course.

Nothing is easy in life. And if it’s easy, it’s not on Netflix. You will work. You will work a lot. Like an ancient Spartan credo says: “He who sweats more in training bleeds less in war.” If you are not ready for the game of sweat and tears, do not sign up for this course!

Public speaking is a mountain without a peak. You will never reach perfection. But you can get better and better. If you think you are at the mountaintop already, do not sign up for this course!

True. Theory alone sucks. Only when you put theory into practice, magic can happen. That’s exactly why this whole course is about practical theory. You learn about the secrets behind the action. And you also apply them. If you are convinced that online courses will never take you to the next level, do not sign up for this course!

They Call Me ‘Flo’

Before I started my rhetorical journey, I worked as a consultant and business development manager for almost a decade for KPMG, the global advisory firm. A big benefit. Today, I smell bullshit bingo five miles against the wind.

The transformation started when I joined a chapter of Toastmasters International in Barcelona in 2005. Soon, public speaking became my greatest passion. In 2009, I turned my passion into a profession under the FLORIAN MUECK brand.

Ever since I have dedicated myself to helping companies and individuals improve their persuasive power. My specialty is moving people to action in a fun, practical, energetic way.

Today, a collaborator of IESE Business School Barcelona and author of five books, I offer transformational communication seminars, presentation coaching, keynote speeches, and event moderation in English, German and Spanish mainly to international brands like Banco Santander, Jägermeister, Microsoft, SAP, or Viessmann.

In 2012, I launched Rhetoric – The Public Speaking Game™ together with the international speaker, trainer, and blogger John Zimmer.

In 2018, I created TOP SPEAKERS – Your Keynote Boutique, a unique hub of excellent keynote speakers for corporate event planners.

Big Value, Small Investment