March 6, 2013 fm

One Of My Favorite Ads

In 2011 I made it to Asia for the first time.

It happened on our flight to Singapore. I was just sipping red wine served by that courteous, traditionally dressed flight attendant of Singapore Airlines when I saw one of the best ads I’d ever seen.

Today, this is one of my all-time favorite ads.

This ad has everything a great ad needs: drama, dramatic music, pathos, twist, metaphor, message!

Public speakers can learn a lot from great advertising. A good speech has a hook, suspense, an unexpected twist, and a strong message – just like in this ad.


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