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Can A Mercedes-Benz Influence You?

October 12, 2013 fm

The other day, I was sitting in my friend Prof. Conor Neill‘s class on persuasive communication. What a fantastic program! Those 135 Executive MBAs from IESE Business School were delighted with his teachings.

I’m not a a great reader of business books. Maybe I should read more, but I’m always so afraid of copying stuff. Conor is quite the opposite. He reads a book (almost) every day. He loves reading. And he uses a lot of his derived wisdom in his classes. I just love the stuff Conor teaches. The one thing I really got tattooed into my cerebral cortex are the six key principles of influence by Robert B. Cialdini.

Being a fan of acronyms, I translated those six key principles of influence into a Mercedes-Benz. A Mercedes-Banz R-Class.

Thank you Conor for your teachings! Thank you Robert for your great psychological insights!

And now… Enjoy your ride!

 

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