Before I started my rhetorical journey, I worked as a consultant and business development manager for almost a decade for KPMG, the global advisory firm.
The transformation started when I joined a chapter of Toastmasters International in Barcelona in 2005. Soon, public speaking became my greatest passion. In 2009, facing bankruptcy, I turned my passion into a profession under the FLORIAN MUECK brand.
Ever since I have dedicated myself to helping companies improve their team performances by teaching them the power of persuasive communication. My specialty is moving people to action in an energetic, unconventional, memorable way.
Today, a collaborator of IESE Business School Barcelona and author of six books, I offer transformational communication seminars, presentation coaching, keynote speeches, and event moderation in English, German, and Spanish mainly to international brands like Banco Santander, Black Semiconductor, Intel, Jägermeister, Microsoft, Roche, SAP, Schwarz Group, Scopely, and Viessmann.
In 2012, I launched Rhetoric – The Public Speaking Game™ together with the international speaker, trainer, and blogger John Zimmer. In 2018, I created Keynote Boutique, a unique hub of excellent keynote speakers for corporate event planners. In 2026, we are launching FLO – Communication That Moves People. FLO is my digital twin – a 24/7 AI-powered coaching platform for business professionals.
And who are those two beautiful people in the header image? I’m happily married to Rose Chong from Malaysia. Together with our doggies Apollo and Lily, we live in a mountainous village 35 kilometers north of Barcelona. Every other weekend, our peaceful atmosphere is disrupted by the excited screams of Álvaro, whenever Barça scores a goal.
Read these posts and you will get to know me better
And I love to share my knowledge
Memberships and collaboration
