Do You Like Forced Rhetorical Answers?


There are good rhetorical questions and there are bad rhetorical questions. At least, that’s the way I see it. The bad ones lead to “forced rhetorical answers”. They’re manipulative and can even annoy your audience. My suggestion is that you avoid manipulative rhetorical questions when you speak in public.

Public speakers have been using . . . → Read More: Do You Like Forced Rhetorical Answers?

Is Name-Dropping Really Bad?


Think about the greenest grass you’ve ever seen. Now add 50 shades of green. That’s how the grass looks like at Getxo golf club outside of Bilbao in Basque Country. The year: 2006. We stand on the terrace of the main building. In our hands delicious Basque pintxos and heavy red wine from Rioja. . . . → Read More: Is Name-Dropping Really Bad?

Why You?


What differentiates you from others? Why should we work with you? Or simply, Why you?

Do these or similar questions sound familiar to you as a professional service provider? I hear them again and again. Honestly, sometimes it annoys me to start all over again with every single new prospect. What I forget is . . . → Read More: Why You?

Generic Is Dead Long Live Specific


The longer I deal with the art of speaking, the more I’m frustrated with people’s incapability to give specific examples. Specific examples are more tangible, more relatable and they increase your logos value. More logos, more persuasive power. Contrariwise, generic content is as useless as a deaf spy.

For 3,013 days I worked as . . . → Read More: Generic Is Dead Long Live Specific

Let’s Not Talk About Sex


One of my absolute favorite rhetorical devices is paralipsis. Paralipsis means omission. You omit something you say by saying that you don’t say it. Eh?

Paralipsis harbors two great benefits. First, it’s a wonderful way to mention something completely unmentionable in an intelligent manner.

My friend and professional speaker Olivia Schofield once led a . . . → Read More: Let’s Not Talk About Sex