Florian Mueck
BOOSTING YOUR CHARISMA
Energetic. Unconventional. Memorable.
Hey there!
My name is Florian, but everyone calls me Flo. My clients — I call them brand buddies — see me as a European expert in rhetoric and charisma.
Back in 2009, I stood at the edge of financial ruin. One shot left. I turned my greatest passion — public speaking — into my profession. Since then? Thousands of trainings. Thousands of speakers. And a compliment I’ll never forget: “You’re the Jim Carrey of public speaking coaches!” (Yes — facial expressions included.)
But here’s the truth: Public speaking is just the tool. Transformation is the goal. From structure to storytelling. From “uhm” to unforgettable. You’ll become a powerhouse of persuasion — With more confidence. More authenticity. More you. Because in the end, it’s not just about better speeches. Not just better communication. It’s about a better version of yourself.
All programs are available in English, Spanish, and German — Offline and online. Anywhere you are.
But – before we talk, I invite you to take three steps.
If you still feel like talking to me after that, contact me anytime.
Cheerio and keep evolving!
Flo
What’s New?
Licensed Partners: Expanding the Mountain Without a Peak
November 2025. The time has come to expand the Mountain Without a Peak. Since 2009, the FM Brand has grown through passion, practice, and purpose — one transformation at a time. After more than sixteen years of relentless ascent, the journey reaches a new chapter: the era of Licensed Partners. More info.
Back to School
September 2025. Nine years. For nine long years, the Ernestinum Coburg — our beloved “Ernes” — was my educational cradle. And what memories! The initial overwhelm, the stony path through puberty, inspiring teachers, challenging exams, memorable trips, friendships gained and lost, disappointment, triumph — the full package of adolescence. Today, I look back with nothing but gratitude. That’s why I’m more than thrilled to return as a keynote speaker at my Ernes on September 29, 2025.
The Unbreakable Speech – Now Available on Amazon
July 2025. After five years, Alex Lang, Tobias Rodrigues, and I have finally finished the world’s first fable on the art of rhetoric. In this inspiring and humorous fable, Ben the Bear faces his greatest challenge: delivering a speech that could unite the forest—or let it fall apart. Guided by a quirky team of animal mentors—a fermented fruits-loving ant, a visionary owl, a tough-love boar, and many more—Ben embarks on a journey of personal growth and rhetorical discovery. Buy the book.
Join me for training in paradise:
Karner Charisma Booster, 17-21 June 2026, Lessach/Lungau (Austria)
Your Teams Will Benefit in Three Ways
PERSUASION
Rhetoric is the essence of what I do. Aristotle still guides me. Why? Because persuasion moves people to act — and in business, that’s gold. In my sessions, your teams sharpen their public speaking game: from structure to storytelling, from the first word to the “mic drop”. They don’t just speak — they persuade.
FEEDBACK
Feedback is the biggest growth booster I know. But not the old-school, soul-crushing kind. I work with the PLUS and PLUSPLUS method — 100% positive, 100% constructive. The result? Teams open up, mindsets shift, performances skyrocket. Just ask Jägermeister’s Board Member Christopher Ratsch.
CONNECTION
When people show up with authenticity — not roles — magic happens. My sessions create a space for emotional truth, mutual support, and shared growth. No masks, no egos. Just humans helping humans shine. And teams that grow together? They connect.
The DNA of Persuasion
LOGOS
ETHOS
PATHOS
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