“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

More on Florian


Speech Evaluations










Charisma Booster




Open Events

It is new; it is spontaneous. My first open public speaking training – Charisma Booster I – in my home town Barcelona. Sign up here.

For the third time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader. Expert advice and practical workshops will transform your ability to persuade your audience. In this 1½ day intensive training, you will go deep into the art of presentations and learn what it takes to become an excellent presenter. You will learn how to master the art of presenting!

For the fourth time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader.


“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

Is It Really The Most Important Word In Public Speaking?

I’m a great fan of Luciano Pavarotti. Every time we cook at home, Pavarotti enchants our kitchen with “Ah! mes amis, quel jour de fête!”. But Pavarotti is not only an immortal tenor, he is also the originator of one of my favorite quotes: Some singers want the audience to love them. I love the audience. This is an unshakable truth for speakers as well. When you speak in public it is all about the audience. That must be the reason why, when I listen to hobby speakers, rhetorical bloggers or professional speakers, I hear it again and again: You, you, you - the most important word in public speaking is you. But - is it really? Let’s analyze the four most common applications of the word you. The motivational You The motivational you is something I like and accept, when I sit in the audience. The motivational you raises my level of self-esteem. You can do that! You have

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The First Pattern In Your Life

Arthur Waters is a cool dude. He could perfectly be part of the cast of “The Big Lebowski”. His light white hair combed back and held together with a rubber band, he looks like Woodstock has never ended. Arthur loves his red wine, his self-made cigarettes and profound conversations going along with them. In his four-marriages-shaken life he was an assistant literature prof, a lawyer, and many more things he would never tell you. But, above all, Arthur is my Toastmasters buddy, lector of my two books in English language and my dear friend. In our public speaking club Arthur is the torch of rhetorical wisdom. I love it when he lightens up our minds with mixes of alliteration, epithet and synecdoche. At a retreat of our club in the Pyrenees Mountains, Arthur gave a workshop on rhetorical devices. Another highlight of depth. In that workshop Arthur asked us an intriguing question: What is the first pattern you learned in

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Who Wants To See A Teacher?

Don't get me wrong. Both of my parents were teachers. Teachers are great; teachers are important in life, extremely important; I love teachers. I just don't want to see them on stage. Teachers belong to the classroom. There is one big difference, for me, between a great teacher and a great public speaker. A great teacher is excellent at explaining complex stuff in simple, memorable ways. But, in the end, they explain to their classes every single detail about every single thing. When you act like a teacher on stage and you start to explain every single detail to your audience, that audience gets bored faster than Jim Carrey can change his grimaces. They think, Why didn't you send me a Wikipedia link or a PDF? Holes of imagination Great public speakers act differently. Great public speakers do not explain everything. Instead, they trigger thoughts, curiosity and suspense by leaving holes of imagination in the minds of their audience. Example.

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“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.