“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

More on Florian


Speech Evaluations


Action Days












Open Events

Collaborating with the German IT powerhouse MaibornWolff, this is my only open format in German language. We plan to organize two open public speaking trainings – Charisma Booster I – per year. Please contact me to check availability.

For the third time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader. Expert advice and practical workshops will transform your ability to persuade your audience. In this 1½ day intensive training, you will go deep into the art of presentations and learn what it takes to become an excellent presenter. You will learn how to master the art of presenting!

The Charisma Booster is back in town! Thanks to the rising demand for open trainings, I will organize another Charisma Booster I in Barcelona end of May 2018. The training language will be English. Here you find more detailed information.

Welcome to Spectacular Speaking VII. For the seventh time, my friend and professional speaker Olivia Schofield unites her boys – John Zimmer, Peter Zinn and me – in Berlin. What makes this event so special is that we are all family. You won’t just attend a massive public speaking training; you won’t just learn and speak and be inspired; you will feel home.

For the fourth time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader.


“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

What Is The Next Big Thing?

We have just said goodbye to 2017. We have just said, Hello, 2018! Many people have publicly announced their New Year’s resolutions. New Year, new energy. Among you and me, I’m not into New Year resolutions at all. But I have been looking for the answer to one question for quite some time now: What is the next big thing? Standstill equals death. As a professional I feel super alive. But isn’t that because I haven’t stopped working on training formats, books, articles, videos, blog posts, online courses, keynote speeches, a public speaking board game and personal branding for the last nine years? So what’s next? That is the big question that has been racking me. Standstill equals death. A couple of weeks back, I attended a District Conference of Toastmasters International in Milan. Among many highlights, the keynote speaker stood out: Darren LaCroix. The 2001 World Champion of Public Speaking gave a wonderful keynote speech. The message: Be a sponge!

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The Taxi Driver Who Always Makes Me Laugh

Juan is my taxi driver. He has been my taxi driver for four years. Andalusian blood runs through his veins. Once Juan let me crash his place when they cancelled my flight to Berlin. Once Juan and his family joined our 24-hour summer party. Juan has become a great friend. But - above all - Juan is funny. Humor is one of the biggest challenges for public speakers. Or is it not? In all those years of pampering my passion for public speaking I learned one global truth: humor is pattern. In Wikipedia we read that, A pattern, apart from the term's use to mean "template", is a discernible regularity in the world or in a manmade design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated like a wallpaper. Humor also follows patterns. This is good news and bad news. Good news is, your last name doesn't have

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The Sentence That Changed It All

The year 2017 is coming to its end. The annual moment of reflection. And I did reflect. What about my achievements? What was my biggest achievement in 2017? Was it my record year as a professional speaker and trainer? No. Was it the further growth of Rhetoric - The Public Speaking Game? No. Was it the creation of my personal brand? No. Was it the pride in my eyes when I saw my little Alvaro grow into an eleven-year-old mini man? Close, but no. My biggest achievement in 2017 was: I changed my way of life. Friends, mates, buddies, do not panic! I still drink. (Can you hear the multiple sigh of relief?) No, I changed my way of life in a different aspect. Since the end of 2008 I have been a freelancer. In my former life as a business consultant we had obligatory yearly health checks. After I left KPMG, the idea of having regular health checks slowly faded

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“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.