“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

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Speech Evaluations












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“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

The Biggest Lesson Learned In 7,901 Speeches

I have to admit it: I am a freak! I count the number of speeches I witness in my trainings. I count them in Excel. To date, I have experienced 7,901 speeches. What gives me a good idea about the quality of each of those speeches is the fact that I don't evaluate them myself. I moderate the rounds of speech evaluations. This means that, over the years, I have developed a strong personal but objective opinion about one fundamental question in the world of communication: What speech creates a lasting impact in an audience and which does not? For me, it all comes down to two main ingredients: Impact = Energy + Vulnerability The first ingredient is energy. The second ingredient is vulnerability. The late Maya Angelou, American poet, memoirist, and civil rights activist, said: I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them

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Rhetoric Game Goes Toastmasters Magazine

My fellow public speaker, business partner and good friend John Zimmer and I are extremely proud and honored. After more than six years of putting our brains and hearts into Rhetoric - The Public Speaking Game, Toastmasters International decided to publish an editorial article about the game in their monthly magazine. We'd like to say special thanks to Shannon Dewey who did such a great job in bringing this article to life. You can read the online version here. Particularly, I love the interview part, which I copied below. To all our RHETORIC fans, let me tell you this: You have not the slightest idea of how much John and I appreciate all your uplifting comments and constructive feedback to make the game better and better. And now? Now it's your turn to speak. How did you meet? Florian: In spring 2010, John and I met at a Toastmasters division conference in Porto, Portugal. He was the keynote speaker; I was one of the

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Birth Of A Personal Brand

It has been a long and wonderful journey. Today, I am thrilled to announce the birth of my personal brand. After more than eight years of "try and error", I finally gave myself into the hands of professionals. The boutique design agency MUCHO from Barcelona and I have worked passionately to bring this personal brand to life. I am more than happy with the results. But what is a personal brand and how did it happen? Maybe it is something for you too to consider in the future. So here is an overview of what MUCHO and I did over the last couple of months. If you are interested in the topic of personal branding, Wikipedia, as usual, is a good spot to begin your research. In general, it is relevant for anyone who is an individual warrior on the dark battlefields of professional services. You must shine to be seen. Your personal brand is the light. With MUCHO I

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Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

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In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.