“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

More on Florian


Speech Evaluations


Action Days












Open Events

For the third time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader. Expert advice and practical workshops will transform your ability to persuade your audience. In this 1½ day intensive training, you will go deep into the art of presentations and learn what it takes to become an excellent presenter. You will learn how to master the art of presenting!

Welcome to Spectacular Speaking VII. For the seventh time, my friend and professional speaker Olivia Schofield unites her boys – John Zimmer, Peter Zinn and me – in Berlin. What makes this event so special is that we are all family. You won’t just attend a massive public speaking training; you won’t just learn and speak and be inspired; you will feel home.

For the fourth time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader.


“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

Ask For Five Minutes

But Florian, in our company we don’t really have public speaking situations. We rather sit around a table and discuss topics using handout presentations. True. If you are not an agile organization yet, this is the way business people do business. Imagine you are to give an update on the implementation of your marketing strategy. You have just begun to talk, when the CEO interrupts you and insists on jumping directly to page number 13. In a split second your flow is broken like a puberty heart. Persuasive presentations need to flow like a mountain creek - from the wondrous well to the roaring river. Dams - like interruptions by the CEO - break the structural persuasive flow. Damn dams! How can you avoid those dams? Next time you are about to enter such a business-meeting situation with endless and unstructured and jumping discussions about your marketing strategy, do it differently. At the beginning of the meeting, ask for a

Read More

But Florian, How Can I?

But Florian, how can I apply all these stories and all these metaphors and all this emotional stuff in my everyday business presentations? Do you have any idea how many times I heard this question? The simple answer is: It’s the wrong question. All your bullshit bingo-driven business logic - win-win, synergies, critical mass, value chain, added value, value drivers, … - might sound super fancy and it might even make sense, but … Will anyone stay awake? Will anyone be excited about it? Will anyone connect with you and your content emotionally? And, most importantly, will anyone remember anything? Four rhetorical questions in a row make more sense than any non-violent movement by MLK jr. The question is not, How do I add pathos to my business logos? The question is, When do you begin? Two ideas. Wrap your logos You can say, Our conversion rate in our online business has improved by 27% in the last quarter. Or

Read More

10 Expressions You Want To Avoid In Public Speaking

How does Hans Zimmer, the famous film score composer, compose his musical masterpieces? How did he compose Time, the killer theme song of the blockbuster Inception with Leonardo DiCaprio? Did he just spit out notes on his computer? One note, two notes, three notes? Or did he question every single note and every single chord and every single instrument that went into the arrangement? Do you question every single word and every single phrase and every single expression when you speak in public? Or do you just spit out words? I do question every single word, every single expression. Here are 10 of my favorite expressions I avoid in public speaking. 1 Em-um-ah Filler sounds are annoying sound bridges connecting one word with another. The problem: Below that bridge there is a raging rhetorical river. Its name? Pause. One of the most powerful “words” you can use as a speaker is the silence. Tear down those annoying sound bridges! 2

Read More


“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.