“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

More on Florian

The only open public speaking training in 2018.
29/30 May CHARISMA BOOSTER 1 in Barcelona.
Be part of it – sign up now!


Speech Evaluations


Action Days












Open Events

For the third time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader. Expert advice and practical workshops will transform your ability to persuade your audience. In this 1½ day intensive training, you will go deep into the art of presentations and learn what it takes to become an excellent presenter. You will learn how to master the art of presenting!

The Charisma Booster is back in town! Thanks to the rising demand for open trainings, I will organize another Charisma Booster I in Barcelona end of May 2018. The training language will be English. Here you find more detailed information.

Welcome to Spectacular Speaking VII. For the seventh time, my friend and professional speaker Olivia Schofield unites her boys – John Zimmer, Peter Zinn and me – in Berlin. What makes this event so special is that we are all family. You won’t just attend a massive public speaking training; you won’t just learn and speak and be inspired; you will feel home.

For the fourth time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader.


“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

That One Thing That Makes Most Sense

I've already told you about my greatest achievement in 2017. So I will not tell you again about my former high cholesterol and Dr. Ramón and the diet he imposed on me on a simple envelope and the benefits of taking out all the red meat and sausages and dairy products and eggs and seafood. I spare you all that. I want something else from you. I want you to do a blood test! This is what speakers do. Something occurs in our life. Something of value for others. That's when our need to persuade goes wild. When I had left the office of doctor Ramón, I felt the need to share my experience and persuade others to do a blood test. Something I hadn't done before myself for at least eight years. And what is a great platform to persuade people? My Toastmasters club. Of course. Two weeks later. I'm on the second floor of Casa Orlandai, the home

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Does The Status Quo Smell Good?

Do you love your work environment? Is your work environment a fun place? Does your work environment motivate you? Every single day? Let's go wild and imagine that one of your typical days at your office goes like this: 9:16 am You arrive at the office. Small talk with a colleague, let’s call him Bernie. The first thing you need is a Café Latte from the new Nespresso coffee monster on floor 4. 9:35 am Emails. More emails. Stupid emails. 10:07 am The first meeting of the day starts seven minutes late. Your boss, let’s call him Mr. Fisher, got stuck in a traffic-jam. Everyone in the sterile room thinks, Yeah, sure! The boring white walls complement the gray carpet. The only variety the carpet offers is an assortment of coffee stains. More small talk about topics you don’t care about. 10:23 am At last, the projector is in place. The weekly staff meeting can start. Mr. Fisher begins —

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There Are Only Three Options

Lately, I’ve heard of two professional public speaking trainers, one of them a renowned speaker as well, who belittle my beloved Toastmasters organization. For me, there are only three options: arrogance or ignorance or both. Needless to say: I’m biased in this particular subject. Since October 2005 I have been a faithful follower of this kindhearted “cult” of public speaking fans. My club is called Prestigious Speakers Barcelona. We are 40+ members from 20+ countries. A good number of us have been with the club for more than a decade. Like our pun planting Peter from the UK or our rhetoric reaping Rose from Malaysia. For many years, we’ve been helping each other to grow as speakers, as professionals, as people. In 2009, I turned my passion into a profession. I love my organization, hence, yes: I am biased. Since there is evident criticism out there, I will try and tackle two of the most common arguments used against us.

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“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.