“One of my clients once told me: ‘Florian, you are the ACDC of public speaking coaches.’ I loved it! But public speaking is only part of my work with others. A more important part is the transformation they experience. Public speaking is the vehicle, but transformation–more self-confidence; more emotion; more vulnerability, more authenticity, more charisma–is the destination. In the end, people grow in a way they never imagined. And, like ACDC, they are ‘Thunderstruck’.” — Florian

More on Florian


Speech Evaluations


Action Days












Open Events

For the third time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader. Expert advice and practical workshops will transform your ability to persuade your audience. In this 1½ day intensive training, you will go deep into the art of presentations and learn what it takes to become an excellent presenter. You will learn how to master the art of presenting!

The Charisma Booster is back in town! Thanks to the rising demand for open trainings, I will organize another Charisma Booster I in Barcelona end of May 2018. The training language will be English. Here you find more detailed information.

Welcome to Spectacular Speaking VII. For the seventh time, my friend and professional speaker Olivia Schofield unites her boys – John Zimmer, Peter Zinn and me – in Berlin. What makes this event so special is that we are all family. You won’t just attend a massive public speaking training; you won’t just learn and speak and be inspired; you will feel home.

For the fourth time, I join rhetorical forces with Timo Sorri and John Zimmer in Helsinki. “Master the Art of Presenting” will inspire and challenge you to become a better speaker and leader.


“Public speaking is a mountain without a peak.”






“MINUS feedback is poison. PLUSPLUS feedback is a vitamin boost of personal growth.”


Latest Blog

There Are Only Three Options

Lately, I’ve heard of two professional public speaking trainers, one of them a renowned speaker as well, who belittle my beloved Toastmasters organization. For me, there are only three options: arrogance or ignorance or both. Needless to say: I’m biased in this particular subject. Since October 2005 I have been a faithful follower of this kindhearted “cult” of public speaking fans. My club is called Prestigious Speakers Barcelona. We are 40+ members from 20+ countries. A good number of us have been with the club for more than a decade. Like our pun planting Peter from the UK or our rhetoric reaping Rose from Malaysia. For many years, we’ve been helping each other to grow as speakers, as professionals, as people. In 2009, I turned my passion into a profession. I love my organization, hence, yes: I am biased. Since there is evident criticism out there, I will try and tackle two of the most common arguments used against us.

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Four Times A: The Four Circles Of Meaning

Why do we speak in abstract terms (like this one) all the time? Why do we, voluntarily, refuse to be concrete, specific, sharp? I have no answer to this question, but I do know that you can do much better. You can do so much better than the gray mass of generic blah-blah generators. In the end, it all comes down to one hybrid question: Do you want your words to be understood by others and do you want your words to be remembered by others? If so, make your communication more meaningful. Inspired by the teachings of Prof. Conor Neill from IESE Business School, here is a visual approach to making your communication more meaningful. In the following FOUR CIRCLES OF MEANING the level of understanding and remembrance substantially increases from the periphery to the center. Why do I know it? 8,164 speech evaluations can hardly lie. The dark gray circle: A like ABSTRACTION Value creation, win-win, optimization, cost

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Do You Even Look At The Highway?

Do you remember your first driving lesson? Mine was dire, dreadful, disastrous! My German old-school instructor reminded me of Gunnery Sergeant Hartman in Full Metal Jacket. The gas, the brake, the mirror, the gear shift, the pedestrians, the yells of my instructor - and all at once. My only thought was: Who can possibly learn this? It is impossible! Today, any car driver on this planet proves the great Nelson Mandela right: It always seems impossible until it’s done. Today, do you think about the turning angles of your front and rear wheels when you park your car? Do you struggle with stop-and-go? Do you even look at the highway in front of you? Learning how to speak in public is like learning how to drive a car. First, it seems impossible. A millions of things to consider at once! In the end, you don’t even look at the highway in front of you. You just know when to shift

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“Charisma is a skill.”


Rhetoric – The Public Speaking Game

Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Rhetoric–The Public Speaking Game™ will help you become a better speaker and have fun in the process!

RHETORIC will challenge, engage and entertain you with a series of public speaking tasks. You and your fellow players will step onto the stage and take turns delivering a series of short speeches, as determined by the squares on which you land.

For the past few years, people around the world have played the board game version RHETORIC in companies, organizations and homes. RHETORIC is now available as an app. For more info go to rhetoricgame.com.

Download the App

Free Material


Wedding Speech Designer

For many people, public speaking is a big challenge. And when you have to speak about someone you love, the challenge is even bigger. Welcome to the wedding speech!

Delivering a speech at a loved one’s wedding is an honor. You should do it justice. And you can!

This course will ensure that your wedding speech is moving and memorable. In four simple steps, you will build a terrific speech. You will know what to say and how to say it.

And they will love it!

In this online course you will learn how to

  • structure and build your wedding speech.
  • fill the structure with entertaining content – humorous, emotional, memorable.
  • perform your wedding speech with more impact thanks to concrete tips and techniques for a more powerful delivery.


The first book from 2010. A short and intense read. Great for beginners – it covers 15 steps to becoming an even more inspiring speaker.

Buy on Amazon.

The second book from 2013. A great read especially for Toastmasters who want to upscale their evaluation skills. Focusing on content, delivery and slides, it offers 108 ideas for better speaking.

Buy on Amazon.

In 2016 I published this one in German language. It‘s a mix of the first two books plus numerous new insights and ideas. A complete guide to public speaking and persuasion.

Buy on Amazon.

In 2017, again in German language, I published this guide to visual presentations together with my friend and fellow speaker and blogger John Zimmer. It combines practical tips and experiences with technical insights.

Buy on Amazon.