When Will You Start To Use Rhetoric That Rocks?


In biology the term symbiosis means, the relationship between two different kinds of living things that live together and depend on each other. In general, it’s a relationship between two people or groups that work with and depend on each other (Merriam-Webster).

I played bullshit bingo (BSB) for more than eight years of my . . . → Read More: When Will You Start To Use Rhetoric That Rocks?

Eleven Calls To Action


A speech without an objective is like a ship without a harbor. When it comes to persuasion, the most effective objective is a concrete action by the audience. Persuasion loves action. Persuasion needs action. Persuasion needs action like the ship needs the harbor.

In my post They will never save the world I shared . . . → Read More: Eleven Calls To Action

Where Has All The Rhetoric Gone?


The more I dedicate myself to the scientific art of speaking, the more I dig into the field of persuasion and inspiration, the more I know about communication in general, the more I ask myself one question: Where has all the rhetoric gone?

A robust pillar of political science in Ancient Greece – today . . . → Read More: Where Has All The Rhetoric Gone?

Let’s Not Talk About Sex


One of my absolute favorite rhetorical devices is paralipsis. Paralipsis means omission. You omit something you say by saying that you don’t say it. Eh?

Paralipsis harbors two great benefits. First, it’s a wonderful way to mention something completely unmentionable in an intelligent manner.

My friend and professional speaker Olivia Schofield once led a . . . → Read More: Let’s Not Talk About Sex

You Is Not You


I’ve heard it so many times. Blog posts like this one promote it everywhere and constantly. As a speaker you should reduce the me-centered “I” and use more the you-centered “You”. Following this advice MLK jr. would’ve said, “You have a dream!”

Yeah, sure!

Some articles promote a you-I-ratio of 10:1! The assumption behind: . . . → Read More: You Is Not You